WIN-WIN

IN

MODERN TRADE

Workshop

Open your mind to the new ideain handling modern trade accounts.

Retail is a complex and fast-paced business undergoing a major transformation creating new opportunities and challenges. We know the do's and don'ts of the modern trade channel. Let us make your journey to retail success.

Modern Trade channels account for more than

50% of sales

of the consumer product market total consumption in Thailand and are growing every year

Your company is mission something? beverage products There is a continuous growth rate in the Modern Trade channel, even during the Covid-19 outbreak. This channel is the indicator of brand credibility and awareness. This includes making the product to be in a convenient location to increase drinking occasions.

But most SME companies are struggling to find the “break-even point” or “right management” of this channel. Our consulting services will help you to “create” the opportunity to reach more consumers by managing modern trade channels effectively.

Workshop

WIN-WIN in Modern Trade

Modern Trade Management Workshop

Finding the correct strategy for each and aligning strategy, tactics, and resources accordingly is at the heart of Modern Trade management. We will give delegates a robust, proven, and Qualitative approach to classifying customers and then developing appropriate strategies for each.
This highly engaging and practical Drink-Space training course will prepare all delegates to manage key accounts effectively

Workshop

How is it important to your company?

Workshop

How is it important to your company?

This workshop will highlight how to

”

Understanding modern trade channel

Develop a strategic perspective on sales and customer relationships

Understand What Drives the Customer

Develop Compelling Customer Propositions

Develop Unique selling point of your products

Managing trade agreement

Understand price structure

Understand the key criteria to select partners for modern trade

Develop an account strategy that will grow the account and build a long term profitable relationship.

Understand what trends and opportunities drive your client’s business and how this impacts on your business.

More over, we make it fun!!

WHO SHOULD ATTEND?

New Business Development Professionals
Key Account Managers, Global Account Managers, Strategic Account Managers, and Major Account Managers
All those on the Key Account Support Team
Senior Sales Staff and Account Managers with an interest in Key Account Management
Sales Managers and Directors who intend to implement a key account management strategy within their organization

In-House workshop

We can adjust the program to fit your timeline and schedule. We will not ask you to disclose your business information.

Exclusive experience

Exclusively for your company involves degrees of customization to consider your real-work challenges and specific training goals.

Go Deeper and Wider to Protect and Grow Strategic Accounts

This workshop provides a comprehensive detailing of all the steps necessary to execute a Key Account Strategy, based on the course Leaders’ significant experience in the field.

DAY 1

Understand the nature of modern trade business and ways to manage it effectively

hours

DAY 2

Deep dive in Understanding our Key Accounts, How they work and what they want with role-playing tactics.

hours

Get Started

REMARK
– No refund for cancellation
– Please inform us if you require tax invoice under the company name

Contact [email protected] for price qoutation

WIN-WIN

IN

MODERN TRADE

Workshop

Open your mind to the new ideain handling modern trade accounts.

Retail is a complex and fast-paced business undergoing a major transformation creating new opportunities and challenges. We know the do's and don'ts of the modern trade channel. Let us make your journey to retail success.

Modern Trade channels account for more than

50% of sales

But most SME companies are struggling to find the “break-even point” or “right management” of this channel. Our consulting services will help you to “create” the opportunity to reach more consumers by managing modern trade channels effectively.

WIN-WIN in Modern Trade

More effective key account managers

A clear strategy for consolidating current business and future growth

Develop long-term mutually beneficial relationships

More effective key account managers

A clear strategy for consolidating current business and future growth

Develop long-term mutually beneficial relationships

”

Understanding modern trade channel

Develop a strategic perspective on sales and customer relationships

Understand What Drives the Customer

Develop Compelling Customer Propositions

Develop Unique selling point of your products

Managing trade agreement

Understand price structure

Understand the key criteria to select partners for modern trade

Develop an account strategy that will grow the account and build a long term profitable relationship.

Understand what trends and opportunities drive your client’s business and how this impacts on your business.

More over, we make it fun!!

Get Started

“DEVELOPING BEVERAGE SOLUTION TO ELEVATE
EVERYDAY DRINKING EXPERIENCE.”

“DEVELOPING BEVERAGE SOLUTION TO ELEVATE
EVERYDAY DRINKING EXPERIENCE.”

WIN-WIN

IN

MODERN TRADE

Workshop

Open your mind to the new ideain handling modern trade accounts.

Retail is a complex and fast-paced business undergoing a major transformation creating new opportunities and challenges. We know the do's and don'ts of the modern trade channel. Let us make your journey to retail success. ​

Modern Trade channels account for more than

50% of sales

But most SME companies are struggling to find the “break-even point” or “right management” of this channel. Our consulting services will help you to “create” the opportunity to reach more consumers by managing modern trade channels effectively.

WIN-WIN in Modern Trade

More effective key account managers

A clear strategy for consolidating current business and future growth

Develop long-term mutually beneficial relationships

More effective key account managers

A clear strategy for consolidating current business and future growth

Develop long-term mutually beneficial relationships

”

Understanding modern trade channel

Develop a strategic perspective on sales and customer relationships

Understand What Drives the Customer

Develop Compelling Customer Propositions

Develop Unique selling point of your products

Managing trade agreement

Understand price structure

Understand the key criteria to select partners for modern trade

Develop an account strategy that will grow the account and build a long term profitable relationship.

Understand what trends and opportunities drive your client’s business and how this impacts on your business.

More over, we make it fun!!

Get Started

“DEVELOPING BEVERAGE SOLUTION TO ELEVATEEVERYDAY DRINKING EXPERIENCE.”

“DEVELOPING BEVERAGE SOLUTION TO ELEVATEEVERYDAY DRINKING EXPERIENCE.”

Retail is a complex and fast-paced business undergoing a major transformation creating new opportunities and challenges. We know the do's and don'ts of the modern trade channel. Let us make your journey to retail success.

“DEVELOPING BEVERAGE SOLUTION TO ELEVATE
EVERYDAY DRINKING EXPERIENCE.”

“DEVELOPING BEVERAGE SOLUTION TO ELEVATE
EVERYDAY DRINKING EXPERIENCE.”